Meet your coaches

Holly Louise, aka The Fit Pharmacist, is a registered pharmacist, certified personal trainer, and online coach. She started her own personal fitness journey over 7 years ago after suffering from various health conditions and mental health issues. The health benefits she received through training and optimising her nutrition ignited her passion in the industry and she has been qualified as a personal trainer and coach for 5 years now. Her main goal is to initiate positive change in the lives of others through all aspects of health, fitness and wellness through evidence-based nutrition and training methods. Holly is a huge advocate of flexible dieting and educating her clients on healthy and sustainable lifestyle changes, which allows them to achieve incredible results while improving their relationship with food and exercise.

Another focus for Holly is helping women improve their body image and self-confidence – something she has struggled with herself. Holly has proudly created a large community of women who support and empower each other to become their best selves.

You can find more about Holly Louise on Instagram (@thefitpharmacist_), Facebook (The Fit Pharmacist) and at

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Alana Vogt is a registered pharmacist, certified personal trainer and online coach. She has found her passion in health and fitness but this hasn’t always been the case. As a child she never participated in any sports and was typically regarded as an academic student. She had always been skinny and struggled to gain weight. Seven years ago, she was introduced to resistance-based training and this ignited her passion to develop her self-confidence and reach her potential. Over the years she has worked hard to build her physique to the point where she is now a WBFF Professional Bikini athlete and competes internationally in fitness competitions.

Her main goal is to inspire and help as many women as possible to reach their health and fitness goals through long term, sustainable methods. Alana is passionate about educating her clients on evidence- based training and nutrition and believes knowledge is power when it comes to achieving and maintaining incredible results. She practices what she preaches and loves to empower women to reach their potential through a balanced lifestyle approach.

You can find out more about Alana on Instagram (@alana_vogt).


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